A story fueled by curiosity, and one that finds inspiration in the places we’ve been, the people we’ve met, and the stories they’ve shared. The Roller Rabbit story began in India with a piece of discarded fabric. More than a piece of hand block printed cotton, this fabric told the tale of a magical rabbit and its quest for joy. The spirit of that fabled Roller Rabbit has remained close to our hearts, as a reminder that you can always find happiness…if you’re willing to look for it.
Our Pillars
Togetherness
We’re a multi-generational brand with a focus on family and togetherness.
Commitment to Craft
Artisanship is at the heart of all of our products. We still work with many of the family-owned factories that we started with 20+ years ago!
Comfort
Our products are easy to live in. There is a “coziness” embedded in every style – from bedding to pajamas and accessories!
Pattern and Print
Color is key! We inject elements of fun into every single thing we produce.
Dream in Color, Live in Print
Our mission is to outfit vibrant lives with clothes and accessories that make us dream, lift us up, let us play, put us at ease and free us to cherish every moment with our loved ones. Today, our Roller Rabbit makes everything from ready-to-wear, accessories, bedding and, of course, our iconic sleepwear.
The Originals
Want to know more about the cult classic prints you can’t get enough of? See how The Original prints came to be and why they’ll always be a part of our Roller Rabbit family!
We Let Our True Colors Shine…
Perfection doesn’t interest us. Our hope is to create our own world, where happiness is our truest measure of success. We express this through print, pattern and palettes that make us smile, in pursuits that bring us delight, and a spirit of ease and play that makes it all more interesting.
At Roller Rabbit, We Believe how Something is Made is Just as Important as the Finished Product.
Global Partnerships That Define Us
From India to Peru, Italy to Portugal, Kenya to Nicaragua and even here in the United States, we work with artisans and materials that we believe in. We partner with those who are the very best at what they do. Each of them is a part of the Roller Rabbit story.
Tradition and Craftsmanship in Every Detail
From exclusive capsule collections created by empowered women to financially support their families, to our iconic hand-drawn, bold patterns and prints brought to life by craftspeople using time-honored techniques and traditions passed down from generation to generation, each and every piece at Roller Rabbit is truly special.
Spreading joy
Roller Rabbit goes beyond playful and vibrant clothes and accessories. Our mission is to spread joy, lift up others and make the world a little bit brighter. In that spirit, we are thrilled to partner with Beam Impact, a female-founded social impact tech company that turns your spending power into direct funding for nonprofits. They’re curating a community of the most socially responsible brands around and we’re proud to be part of it.
The Roller Rabbit Community’s Impact
1% of every Roller Rabbit purchase is donated to a nonprofit of your choice.
Check out the impact the Roller Rabbit community is making below.